In 2012, we assisted the Men’s Health Urbanathlon with communication tools. A bad-ass running event! Participants run a 12-kilometer track, and on their way there are various obstacles. One of the toughest urban running events.
Prior to the trip, Beyond Borders Media built a webshop with branded clothing items, and a series of six viral videos. And, during the event we produced an after movie.
During the event we produced this after movie.
In run-up to the event, participants could shop for branded items in a webshop we provided.