The Big Chill is the ultimate summer roadtrip! Destination: Georgia. Over 6.000 kilometres through Eastern Europe and Turkey to head to Tbilisi, Georgia’s capital. Teams raising money for local charities. All money raised with this trip was donated to WECF.
Prior to the trip, Beyond Borders Media built the website and Facebook page, on which we posted regular updates, before and during the trip. Also we created video and photography for The Big Chill.
On the road we produced a lot of video content, which ended up in several short videos for social use.
In terms of social media, Beyond Borders Media posted content prior, during and after the trip, creating visibility.