Are you and your colleagues staying on top of the latest marketing trends? Here at Beyond Borders Media (BBM) we love innovating and always blend the newest technologies in the marketing and communications work we do for our clients. So we’ve put together a list of 8 tips that will boost your NGO’s impact and engagement.
1. Content marketing is here to stay
More than 85% of marketers use content marketing as part of their strategy. Content marketing is cost-effective, builds trust and attracts prospects both in the short and in the long run. And isn’t that what your NGO needs? Provide your audience with inspiring, helpful and timely content and they will fall in love with your story and support your cause.
2. Visual storytelling will drive your impact
The brain processes images 60,000 times faster than it does text. And stories evoke emotions, build memories and spark relationships. In a world dominated by information overload, captivating visual storytelling is your chance to stand out. So weave powerful visuals into your stories and create that strong connection that will drive action for the greater good.
3. Listen to the data
With all the pressure to prove your organisation’s marketing efforts, data is your lifesaver. No more gut feeling and assumptions! What does your audience really want, what’s the ROI of your content marketing, what page design looks better, what subject line will drive higher open rates? Test, test, test, crunch the numbers and test again!
4. Mobile is a must
With mobile internet usage having surpassed desktop usage, it is no longer a question whether to have a mobile marketing strategy. The question is, how well are you leveraging mobile? Is your website mobile responsive? Are you using an online fundraising platform? Are you ready for mobile payments? Do you see opportunities in text campaigns?
5. Live video for extra engagement
Live video has become all the rage in marketing and communications. With all the important social networks launching live broadcasting features, marketers around the world are increasingly adopting the tactic. And people definitely find it engaging. For example, Facebook live videos generate 10 times more comments than regular videos. From events to project visits, make sure your NGO is capitalising on this cost-effective technique.
6. New tech will give you an edge
Say hello to the future! With virtual reality (VR) and drone imagery, your NGO’s story can become truly memorable. Studies show that 81% of people would tell their friends about their VR experience. By offering an immersive experience into one of your projects or a bird’s eye view of an area that needs attention, new tech can bring your story closer to people, drive instant action and position your organisation as innovative and forward-looking.
7. Personalisation is the buzzword
Cut through the clutter and turn your audience into friends by understanding what their needs are and personalizing the interaction. Define your personas, create relevant content and use the right software to allow you to offer a personalized experience.
8. Integration & automation go a long way
Bringing all your digital channels together into a comprehensive dashboard will help you get a clear overview of your donor funnel, effectively allocate resources and improve decision making. Plus, automation will increase your efficiency, cutting down on repetitive tasks.
Innovate your NGO’s MarComms, contact us now!